With a reputation for being succulent and tender, Angus beef is the most sought-after beef breed in the world. TFI has taken this reputation a step further. In response to consumer demand for naturally farmed premium beef, we developed the Angus Pure brand, TFI has the exclusive rights to supply Angus Pure grass-fed and grain-fed beef. Angus Pure cattle are raised in the lush grazing regions of Southern Australia and are antibiotic and hormone growth promotant free.
Modern consumers are seeking more ethical, natural meat options, while still focusing on premium eating quality. Angus Pure beef promises an eating experience that is healthy, flavoursome, and tender, with cuts graded for quality using Meat Standards Australia (MSA) grading. To manage the end-to-end process, Angus Pure is also fully traceable from grower to consumer, utilising DNA technology.